Responsive Website Design
Responsive website design means that no matter what device you view your website on, the page will be optimised to fit your screen size perfectly...
A mobile friendly website makes life so much easier, gone are the days where you would have to resize the page, zoom in and out and scroll to find what you're looking for. A good responsive web design means none of that - which in turns saves you time and gives the user a much better experience overall.
SMARTPHONE USE IS ON THE RISE
Did you know that almost half of the countries internet users primarily go online using their smartphones? Experts predict that mobile and tablet browsing is set to supersede desktop based browsing within the next couple of years. The very page you are looking at right now receives 48% of its traffic from smartphones and tablets - which goes to show just how important a responsive website is, you don't want to be missing out on all that traffic by having a poorly optimised site do you?
MORE REASONS TO CHOOSE RESPONSIVE
In the past 30 days 86% of smartphone and tablet users have used their devices to look up information about a business; be that opening times, contact information or just a general overview... This is why it is incredibly important for your website to be mobile friendly. Just imagine the first impression visitors would get of your website and company if they struggle to find such basic information... First impressions count!
For many years, a large number of designers have been going about responsive website design the wrong way. They have been beginning with the desktop design and then working on that to optimise the website, in turn making it a mobile friendly, responsive design. However, what many web designers have realised is that in order to create a perfectly responsive website they need to start with the mobile friendly version. Working on content that is optimised for the smallest screens first then on wards to larger screens like tablets and laptops - by working this way there are fewer constraints and issues - meaning a beautifully optimised end product.
AN ALTERNATIVE TO RESPONSIVE
In some cases, a clients needs extend further than optimising a site to make it multi device friendly - they require a dedicated application. Apps are used pretty much daily by the majority of the population - the focus being on ease of use, along with a robust design.
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