Social Media Marketing Myths: BUSTED!

More Likes = More Success?

I'd like to start by talking about a real bug bear of mine, more likes equaling more success. You'd think that would be right wouldn't you? Wrong! The more likes you have has no bearing on how successful your online business will be. There could be a number of reasons that someone decides to 'like' your social media page; be it Facebook, Twitter, Instagram etc. One reason (which isn't particularly a bad thing) is because they like the posts that you share, another could be that they have simply liked your page to have a nosy but actually have no intention of becoming a customer. Be aware also of 'fake' likes...

What Are Fake Likes?

Fake likes usually come in bulk. There are many external services that sell such packages of 'likes' from fake accounts or people (that are 9 times out of 10 made up) that have no intention of getting involved on your social media page or even buying a product or service from yourself. There are many pages, particularly Facebook, that offer people packages of 10,000+ 'likes' in exchange for money.

What Does Facebook Say?

"Likes created by fake accounts or people without real intent are bad for people on Facebook, advertisers and Facebook itself.

We have a strong incentive to aggressively go after the bad actors behind fake likes, because businesses and people who use our platform want real connections and results. Businesses won't achieve results and could end up doing less business on Facebook if the people they're connected to aren't real. It's in our best interest to make sure that interactions are authentic, so we have a number of teams that detect fraudulent activity and shut it down.

We work hard to ensure that the connections between businesses and people are genuine and meaningful and want to share the resources we have to help you understand where fake likes come from, the defences we have in place and tips on how to safeguard yourself against fraudulent activity."

Interested In Learning More About Social Media Marketing Myths?

Read on to find out more...

infograph explaining 9 myths surrounding social media

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